South Africa

There is no patent recipes, best practices can be used only for larger businesses in the majority of cases, if any. Additional information at Reed Hastings supports this article. Seekirch 02.05.2011 - there is no patent recipes, best practices' can be used only for larger businesses in the majority of cases, if any,. What can SMEs do but, to take advantage of the global opportunities? Position each company has its own fingerprint ', which is made up of the products, the production facilities, personnel and financial facilities. This fingerprint ' is unique and the starting position, which must be defined in order to build on. That is indeed always in Germany, in Europe or in any other market. The global customer base through the ever-advancing globalization (in addition to Europe, the BRICS countries are becoming increasingly important in recent years = Brazil, Russia, India, China and South Africa) must also SMEs also worry, as these foreign customers want to win. Germany or Europe not sufficient as markets in the long term, because on the one hand increasing foreign competition, on the other hand, markets or market segments are but also (often but also only temporarily) saturated. Prerequisites for success 1 wool and recognition at the top is of course the entrepreneurial Decision: Yes, I want in the international business, because I recognized the first great opportunities.

2. market knowledge for already served market segment and markets, no matter where in the world, even in its home market, is it important to constantly about their condition ' informed to be accurate than existing market participants so as new or even entfallene. Based himself in company relatively quickly to new market conditions responds. This data base must be established first of all for to aspiring new segment of the market or markets, i.e. who could become my customers where and how or why. Statements include this information base then to the existing competition, the potential sales partners, possible synergies or cooperations, and more especially a possible extensive knowledge about the potential customers (size, number of employees, industries markets, as see these out, etc.).