BER Marketing GmbH

From the product idea to the marketing ideas to the eMobilitat can be found in almost all the Reinhard company piece, owner of 4L-Beratung for SMEs and Ralph Strobel, CEO of BER Marketing GmbH together offer workshops to the conveyance of new mobility. Offering all small and medium-sized companies that are active in the area of electric mobility and support in applying for funding need addressed. In this compact innovation workshop, selected employees of their respective companies come together, to work together on a strategy. During the day-long event, the strengths and weaknesses of the own offer be analyzed and evaluated in comparison to competitors. What competencies offers the own company where and which differs from the relevant competitors on the market offer? From these results then usually three project ideas are worked out, in terms of a Seem successful funding application. For innovations in the eMobilitat there were various forms of Government support for the implementation and the management of the workshop very important two things: from the beginning always views the chances was one to obtain approximately 140,000 euros grant from the ZIM-solo programme of the Federal Ministry of Economics and the possibilities of a successful marketing set. Because technological expertise and innovative ideas are one side of the coin, funded risk sharing by the Government, as well as the early views of the economic success the other side.

Because: About 70% of all fail innovations, most of the time, often because they were not properly thought through, because not early marketing was thinking about. This approach to include all essential aspects from the beginning, got excellent, confirmed what everyone already during the workshop. So little theory as necessary, but so much practical experience from many different applications, from the previously were carried out processes of Application as possible and it paid off. We have let the favored idea bag another two days, then it was clear: we make the request. After a further approximately 3-hour joint round to the details of the project outline, it went off and after three months we had the commitment from Berlin and the request to retrieve the money. It can not run better, if one is before the right thoughts. After all, it's about a turnover equivalent to around EUR 3 million and the administrative work in the company is more than manageable.

", as Reinhard, owner of 4L-Beratung for SMEs and one of the two conductors of the workshop." Now run the project in phase 2 and moves the launch next year in focus. "ZIM solo supports marketing measures with the approval of the ZIM-solo grant you has the right to promote so-called unterstut lodged services, with 50% up to 50,000 euro, a real advantage", says Ralph Strobel, CEO of BER Marketing GmbH, Co Director of the workshop and Marketing expert. With this grant, you can tackle not only the major market and customer research, as well as the implementation of many measures such as trade fairs, sales support, documentation, certification, and more. Or you can worry in a timely manner as to the construction of key account management and build the structures so early. The staff involved in the project are proud and motivated, and are pleased that their ideas will find their way into the market. And some of the ideas from the innovation workshop, which can be funded even with 50% are still so present, that the next joint appointment is already agreed.